Building a better future at the edge of AI

Where the map ends, I start building.

For 25 years I've followed ideas past the edge of the map and built the first version, trying to leave things better than I found them. Low-code before it had a name. AI strategy before it was on every roadmap. Now: Growth Lab, where I help people multiply what they can do with frontier AI, and essays on what thinking machines mean for how we think and live.

Asking what minds are, human and artificial, and what gives a life meaning.

Portrait of Buddy Williams

What I'm building now

Growth Lab — Multiply today. Build what's next.

A program I built and run at Insurity that trains Growth Leaders to use frontier AI to multiply what people can do, while staying accountable for the outcomes. It improves the business we have today and explores the products and services of tomorrow.

The model, in four minutes

The Moving Line — Why AI moves fast while businesses are slow

AI is changing business fast, yet real transformation takes decades. Both claims are true. The Moving Line explains why: three boundaries move across work at different rates, and businesses live in the gap between what AI can do and what they've adopted. That gap feels safe until a competitor closes it.

Shipping in production

Refine — Your team's agentic software delivery system

Refine turns product feedback into structured work and guides AI agents through planning and implementation, all inside your local workflow. Built in Rust, local-first, and in production today.

The writing

Thinking carefully, in public

Essays on AI, knowledge, economics, and what it means to be human in an age of thinking machines. No paywalls. Meant to be built on and argued with.

Browse all writing →
Final · Sep 2026

Thinking About Thinking

A small failure at a climbing gym, and what it taught me about thinking. Fast and slow thinking, the galaxy-brain trap that catches trained minds, and why the best guard for a powerful mind is the belief that we're all fallible.

Final · Sep 2026

More Better: Modeling and the Frame Problem

Every thought is a model, and every model leaves something out. Most failures come not from bad reasoning inside a model but from what never made it in: the frame problem. A story about my daughter's first car, clocks and clouds, and why being wrong is the light that leads to a life of discovery.

Final · Mar 2026

Computer People

A synthesis of two years of research on AGI. LLMs already create knowledge inside a frame, and with humans in the loop we already have AGI. Automated AGI needs online learning and self-improvement, and AGI with a self is a person.

Final · Mar 2026

Structural Convergence Thesis

What kinds of relationships let minds keep existing? I test the orthogonality thesis against the limits real minds face and argue that persistent minds are pushed toward a middle ground between conflict and cooperation. AI safety depends on maturation, not just control.

Final · Feb 2026

Metaprogramming Framework To Classify Personhood

What must a system be able to do with information to become someone rather than something? A person retains information about itself and can reach its own reasoning, on any substrate; above that threshold, persons differ in maturity, not kind.

Final · Oct 2025

Technohumanism

Why abundance so often feels bad. Technology turns scarcity into abundance, abundance puts our environment out of step with our biology, and the lasting fix points toward transhumanism.

For builders

Free calls for people building something new

I offer free intro calls to people building something new in technology. I've worked on every side of a product: sales, architecture, implementation, and production. Many of the expensive mistakes I've seen could have been avoided, and I'd like to help you avoid them. Bring a real problem and we'll think it through together.

First principles & the road ahead

Step back from the roadmap and reason from the ground up about what thinking machines change for your product, your team, and the people they touch.

Narrative & positioning

Sharpen the story: what you're building, why now, and why anyone should care.

Architecture & technical strategy

Pressure-test the build. What to own, what to buy, and what will break at scale.

Where AI actually helps

Where agents and AI create real leverage in your product, and where they don't yet.

The intro call is free. Ongoing advising, a strategy session plus monthly one-on-one support, is coming for people who want to go further.

Selected work

25 years of first versions, in enterprises and startups.

I've founded four companies and worked every stage of a product, from the first customer conversation to architecture, production, and the tools that make the next build faster.

Growth Lab

2026 · Insurity

A program I built and run at Insurity that trains Growth Leaders to use frontier AI to multiply what people can do, while staying accountable for the outcomes. It also builds immediate solutions and explores new business models.

Growth Lab's learning platform: a sequential path of courses, from the foundations of reasoning to AI capability to coordinating people and agents, each pairing learning, discussion, and application.

Refine

2026 · In production

Agentic software delivery system that coordinates people and AI agents. Built in Rust, local-first.

Forge

2026

Claude Code plugin for spec-driven, agentic execution — decomposes goals into tasks and runs an implement / verify / commit loop. Replaced my own use of ralph-loops and spec-kit.

Hierarchical council deliberation over a curated corpus for grounded LLM conversations — deterministic retrieval, markdown-defined personas.

BlissUI

2015–2021

Low-code app platform compiling visual composition to a React runtime — custom data structure, compiler, and an editor where the preview is the running app.

PhyQuest

2002–2006

First co-founded company. Radiology significant-findings follow-up platform so critical results wouldn't fall through the cracks.

Agent orchestration platform where AI workers are first-class citizens alongside humans, routing tasks via DAG-based workflows.

Building something new? Let's think it through together.

Bring a real problem, and I'll bring 25 years of building first versions. The first call is free.

Let's Meet